CBS Outdoor Group, Inc. has been selected to manage the sale and use of advertising space on MARTA buses, rail cars, stations, bus shelters and benches. The deal totaling a guaranteed minimum of $60.3 million includes a fifteen year contract for bus shelters and benches and a five year contract for transit advertisements (rail cars, buses, and stations). As part of these contracts, CBS will replace aging bus shelters, implement rigorous cleaning and maintenance programs, and offer new ways for customers to provide feedback.
MARTA's new advertising agreement includes the following:
- CBS will replace all shelters that are 10 years old or older throughout the life of the contract. Eventually all 770 advertising and non-advertising shelters will be replaced with a more progressive and contemporary style.
- CBS will implement an aggressive cleaning and maintenance schedule to keep all advertising and non-advertising shelters and benches in "like new" condition.
- A hotline number and web address will be posted at all bus shelters so that customers can report any cleaning or maintenance needs to CBS.
- CBS will improve maintenance programs within rail stations to respond more quickly when ad panels are vandalized.
- A portion of all advertising space will be dedicated to providing customers with MARTA service information. All new bus shelters will be equipped with maps and schedules making it easier to use the MARTA system.